Where it started
We all own a few things that work okay, but what if they could work so much better? Like that one can opener that skips, so you go around twice. Or that spatula with the melted edge, so it takes a few extra tries to get under the pancakes. Or that cheese grater that slides around on the counter, so you go extra slowly and watch your knuckles. It all still works, and none of it is really broken. So we adapt to it without thinking, while a quiet voice wishes there was a better version.
The two of us
We're a husband-and-wife team from Vancouver, on Canada's beautiful west coast. For the last decade, we sold thousands of different products made by other brands. Over time, we saw a pattern. Whenever we added a new kind of item, the versions that looked like a deal often sold more at first, but then, shortly after, came the complaints, the refunds, and the replacements. However, the versions that worked well were different. They received glowing reviews, rarely came back, and earned a permanent place in our homes.
How we design
So we took that lesson and started our own brand. Before we make anything, we study the products already out there and read every review we can get our hands on, often thousands. We look for exactly what people complain about: what's broken, and what works okay, but not well. We look for every "I wish..." so we can make it better. Then we work closely with our manufacturing partners to bring you a better version.
Why Coastwell
We design on the coast, and we try to make things that work well. That became our name, Coastwell, and our motto: we focus on making the little things better.